What is EUE? EUE is the most important part of your web site. Realistically there are many aspects of your web site, if not up to par, can lead you to failure. The one thing that I can assure you of is, if you don't have a good EUE you are on the dead end track to failure.

Don't panic with some planning and research your EUE will be flawless and running smooth. What does EUE stands for? It stands for End User Experience. Why is this the most important part of a web site? If your end user has trouble understanding your web site you will not make a sale and the user will leave and probably never come back.

Remember 1000's of new people are going online everyday. These people are newbies to the internet and many do not understand things that we take for granted. To prevent users from leaving your site confused you should try to keep it simple. This is especially true if your web site is going after the general masses.

The EUE should be one that leaves a good impression on your visitor. How do you achieve a good EUE? Keep the same look and feel throughout the whole web site. The user should have a familiar feeling when they go from page to page. A user should be able to find what they are looking for within 3 clicks. All links on all pages should work. Never have a link that leads a user to a page that says "under construction" or even worse, a page not found error.

Metaphors should not be used because not all users will understand them. If your user doesn't understand what they are looking at, they will not have a good experience. Your site should flow from page to page. Ordering a product should be as easy as clicking on the word order. Don't force the user to enter their personal information unless it' s absolutely needed. You might turn away users who want to remain anonymous.

A large percent of users still use a dial up modem and can only download at very slow speeds. This will be the trend for the next three to four years. With this in mind, it's very important that your pages download in a reasonable time. Make sure you always use a good alt tag description on images. This will comfort the user in that they are waiting for something worthwhile to download.

Choose your colors wisely. Some colors are more irritating then others. If you expect users to spend large amounts of time on your site you should consider using neutral colors. If you are going to put large amounts of text on your site you should use black text on white background. Also consider having different ways a user can download the text so they can print it out.

If your site has a great product or information but your EUE in not good, your site will not do well. A few years ago, if you had a good product and you were one of the first selling it online, your site would do great. Times have changed. The users have all the power. With a click of a button they can find dozens of sites selling or giving the same information away. Remember, the end user of your site couldn't give a damn about how great you or your company is but they sure due care that they can get what THEY want from your site quickly, easily, and without ANY aggravation. A great EUE will be the next determining factor of which sites will do well. Without it your site is sure to fail.

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